Tropicana drops ‘AI’ from branding

Artificial intelligence was a significant topic last year, with the emergence of ChatGPT, an AI language model that has already replaced numerous jobs.

It’s great to see that many companies are highlighting the role of AI in the new products they are showcasing at this year’s Consumer Electronics Show (CES) in Las Vegas.

In contrast, Tropicana has rebranded itself as ‘Tropcn’ for a limited time in a fun and creative marketing ploy. The company emphasizes the use of natural ingredients in its orange juice by removing the letters ‘AI’.

Tropicana, the world’s leading orange juice maker, owned by PepsiCo and PAI Partners, is giving away limited edition Tropicana bottles at this year’s CES show floor. What’s more, the company will be hiding one hundred of the new bottles across the US at Kroger-owned grocery stores, including Fry’s and Fred Meyer.

Tropicana wants to highlight that its orange juice is free from artificial ingredients, as it always has been.

The company listed the benefits of its fruit juice, including ‘no added sugar’ and ‘100% of your daily dose of vitamin C’. However, they ended the statement with ‘Bye for now’. Sorry, you weren’t a natural fit for AI.

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